Ice Systems – The Ice Maker Website
Monday, May 18th, 2009After the release of our brand new website on the first of October 2008, we’ve been tracking our performance and with baited breath to see whether we were going to be the internet success story of the ice maker world!
Usually most ice maker and ice machine websites are very technical and boring. We tried to “spice up the ice” with, first and foremost this blog, and a different look and feel of the website that doesn’t just revolve around rectangular steel boxes we call the Scotsman ice maker.
We wanted the ice systems blog to be more than just a write up on new ice machines and the ice makers spare parts. We try every week to bring a new and interesting topic to the world of ice makers, and wee hope we are achieving this.
At the beginning of the year we sat down as a marketing team and decided on some goals for our innovative ice maker website. We use Hubspot’s Website Grader to evaluate our website’s performance, we know that it is naive to believe that an SEO company would give you a higher score unless you are using their website management tools, but we find their suggestions to be extremely useful and the results speak for themselves!
At the end of last year we sat with a 50/100 website grade, as you can imagine this was nothing to rant and rave about, especially when the American Scotsman Ice Maker web page was graded as a 92! Our goal by July 2009 was to have a website grade of 75/100. We thought this was an attainable target, it would take hard work, lots of keyword manipulation (ice – ha ha ha sorry I could not resist) and networking! But we would make the big 75 by July, or else we couldn’t call ourselves partners of Scotsman innovation!
Well we at Ice Systems happy to report that we have attained our 75, in fact we’ve surpassed it! We’re now sitting firmly at an 83/100!
We are extremely happy with our performance thus far and with your help we can only make ice systems’ website even better! Thank you for RSS feeding us, Delicious-ing our web page!, joining our facebook group and following our Twitter page!
Without your help and loyalty to Scotsman and Ice Systems our website would never have done so well!
- Matthew John









